The home care franchise’s Director of Franchise Development shares how the rapidly expanding brand’s proven business model is a best-bet investment
Before Vaughn Davis became a franchise owner with ACASA Senior Care, he had never owned a business. After working in corporate for years Davis was ready for something different. He sought out business opportunities that would not only be meaningful, but also could provide him with what he had been missing working long hours in corporate America: not being able to see his family regularly, missing dinners, and not being able to help his children with their homework.
ACASA Senior Care was the perfect fit. ACASA has spent the past eight years creating a proven business model that is highly efficient, simple to scale and maximizes profitability. Furthermore, we are a need, not want, business. In the U.S., 10,000 seniors are turning 65 every day until 2030, and this wave of aging seniors is sometimes referred to as the Silver Tsunami. In reality, it’s a tsunami of need, as the wide majority of these seniors prefer to age-in-place and millions of seniors will require in-home care.
In this wide-ranging interview, Davis, now director of franchise development for ACASA, shares everything from how ACASA supports its franchise owners to why owning a franchise is a best-bet investment.
Why do you connect to ACASA?
Vaughn: The reason I connect to ACASA is through my own personal story. I left my corporate job because I wasn’t happy with what I was getting in return for my investment outside of my salary. I wasn’t getting back the autonomy I was looking for in terms of my life moving forward. However, I also connect to ACASA because of its value proposition and seeing the company and how it has been developed. Over the course of the past eight years, I’ve heard firsthand about its people, commitment and strategy for the clients – those who need care.
ACASA is a new brand in the home care industry. Why does it stand out?
Vaughn: ACASA stands out because of its commitment to its clients. I also believe ACASA stands out because of the people who support the organization. We have more than 100 years of experience in corporate America, sales and marketing – and I see all of that woven throughout the organization. When you want someone to care for your family, you want someone to have that experience and that empathy. I feel that shows in the organization and our commitment to our clients.
What is ACASA’s culture?
Vaughn: I believe the culture of ACASA is family first. The family values within our organization are very strong. When you speak to all of the leadership and employees within ACASA, there’s a similar story that weaves throughout. All of us have experienced the challenges of caring for our elders and parents. Because of that, those stories and empathy permeates the organization.
Who is the ideal ACASA franchise owner?
Vaughn: The successful franchise owners are the ones that really get involved within the community, work with their churches and community organizations and go the extra mile. Additionally, when we interview potential franchise investors, we look for empathy, a caring nature and their personal experiences. We’re looking for a balance: someone who is a go-getter, has a commitment to growth and performance, and an entrepreneurial spirit and mindset, but also has a commitment to their community, business and our overall organization.
For entrepreneurs thinking about leaving their corporate jobs, why should they join ACASA?
Vaughn: Leaving your corporate job is a big leap. Franchising isn’t for everyone, but if you’re looking for a business opportunity I believe ACASA is a viable option.
You not only can scale the business so you can replace and exceed your earnings, but you can also get back from what you’re providing to the community. The people you’re impacting is priceless. Additionally, in taking that leap of faith, you’re not alone. Over the past eight years, ACASA has developed a blueprint that is committed to growth, developing your business, building a referral network that’s going to help scale your business, and offers world-class training and support to ensure success over the long-term.
Why is now a good time to invest in ACASA?
Vaughn: It’s a great time because the opportunity is unlimited in terms of the territories, unlike other home care franchises. Although ACASA is new, we’ve been around for eight years building the blueprint for success. It’s also a great time to get into home care. As everyone knows, America is graying before our eyes. However, when you take a look at insurers and how they’re looking at reimbursement, I think over the next couple of years, you’re going to see a shift in terms of that. As our baby boomers age and individuals want to stay home, it’s only going to grow. So right now is an excellent time to establish a business and take advantage of that for years to come.
Ready to Bring ACASA Senior Care to Your Community?
If you’re ready to join the ACASA Senior Care franchise family, simply fill out an application on this site to begin a conversation. We can’t wait to learn more about you, and see if we can help you realize your dream of owning a business that makes a lasting difference.